At first glance, everything may seem fine. After all, you’re hitting your deadlines. You’ve filled your calendar. You’re doing all the things you’re supposed to. You look like you’re thriving to the outside world – managing a kickass life.

But inside, you feel dull. Uninspired. Restless.

The reality is you wake up, workout, login, grind on, every freaking day. Rinse and repeat. The days blur together, and so do the weeks… and eventually, the years. The things that once felt like victories no longer excite you. The roaring fire you once had feels like a barely glowing ember.

You already know that comfort kills fire.

So does routine.

I have a little piece of brown paper on my refrigerator. Typed on it, is one of the most sage pieces of wisdom I’ve come across. It’s by Paulo Coelho.

If you think adventure is dangerous, try the routine. It is lethal.

Routine, while it may keep the wheels turning, can quietly start to steal the parts of you that once felt most alive.

Routine and comfort typically go hand-in-hand, and they’re notorious, invisible handcuffs. You don’t get to the best spots by playing it safe and leading a life of routine. You get there by chasing challenges, pushing yourself, and opting for the hard road.

When was the last time you truly did something that scared you? Something that demanded all of you—mind, body, and soul?

That’s where your fire is. Not in your inbox. Not in your metrics. Not in another safe goal you check off the never-ending to-do list. Your fire is waiting in the hard, the unknown… in the wild.

And that’s why I created Operation GRIT.

This isn’t another mindset workshop or breathwork weekend. It’s a full-body, full-life call to challenge. Through custom-planned, Misogi-inspired adventures in the wilderness, we strip away routine and force you to meet yourself at the edge.

Not the version of you who knows how to perform.
The one who knows how to persevere.
The one who remembers what it feels like to come alive.

Your fire isn’t gone—it’s just been buried under routine and comfort.

Let’s dig it out.

🔥 Ready to do something that terrifies and transforms you?
Let’s talk about your own Operation GRIT adventure.
Reach out or visit operationgrit.com to learn more.